Digital growth for service businesses
Your service business. Found, booked and handled.
Instead of DIY choose HOW
A managed website. Ads sized to what you can actually take on. An AI receptionist for the calls nobody in the office can get to. Built for clinics, law firms, trades, advisers and training providers.
The starting point
Without a system, it runs on referrals and luck.
The work is good, so people recommend it. The website was built once. The Google profile is half filled in. Ads were tried for a month and switched off. None of it is wrong — it just is not a system.
What is missing is the joining-up. Someone has to keep the business visible to people who are already searching. The page they land on has to give them a reason to get in touch and something obvious to press. And when the phone rings at the worst possible moment, there has to be a plan for that call.
That is what HOW Digital builds, one piece at a time, in the order your business can absorb it. Usually the website first.
The system
Four parts, and what each one is for.
Start with one and add the others when it makes sense. The label under each says what that part is there to do; the four jobs do not overlap.
Its job
Creates and captures demand
Website Subscription
A managed website on a monthly subscription — built, hosted, secured and edited by us, ready for ads.
Its job
Handles the demand you already have
AI Receptionist
Picks up the calls your team cannot: overflow during the day, everything after hours. Books by your rules, and puts urgent matters through to a person.
A real call with the assistant, from this page. Nothing is recorded for you to keep.
Its job
Brings more of the right demand
Ads & Growth
Campaigns sized to the work you can take on, pointed at pages built for them, and traced through to the enquiry or the order.
Supporting layer
Supporting layer. Helps the website and ads work in local search.
Local Presence
Your Google Business Profile kept accurate and in step with the site, and a working habit of asking for reviews.
How it works
Three stages, and which service covers each.
Getting found, turning interest into an enquiry, and answering what comes in are three different jobs. Each of our services does one of them; none pretends to do the others.
Get found
Your website, your Google Business Profile and — when you are ready — your ads put the business in front of people already looking for what you do. This is where demand is created and captured.
Turn intent into an enquiry
The page states the offer clearly, answers the questions people have before they get in touch and gives them one obvious next step: a form, a call, a message.
Handle, book, rebook and follow up
Every call and enquiry gets answered — by your team, or by the AI Receptionist when they cannot. From there it is qualified and booked, moved if plans change, and written up for you afterwards.
Ads and visibility bring the demand. The AI Receptionist handles the calls and the admin that follow. Neither does the other’s job.
Cases
See how the system fits your business.
Illustrative, anonymous scenarios, one for each service mix. Each sets out where the business started and what we would build for it.
- Case AIndependent dental clinic
A managed route from Google to a booked first visit
Build a route from a Google search to a booked first visit, and know where each enquiry came from.View case - Case FHome services business
A controlled flow of the right jobs from the right areas
Enquiries from the areas the business wants and for the jobs it wants, so the diary is less at the mercy of referrals.View case - Case HDental clinic
The phone gets answered while the front desk looks after the room
Handle the existing flow of calls without pulling the front desk away from patients in the clinic.View case - Case JSmall ecommerce brand on Shopify
From a small Shopify shop to a controlled growth setup
Turn a small Shopify operation into a controlled DTC growth setup: find the winning products and scale what works, with margin in view.View case
Why work with us
You can check all of this before you sign anything.
A clear process
Three stages: get found, turn intent into an enquiry, answer and book. It starts with a call about the business as it stands today. What we would do first, and in what order, goes into writing before any work begins.
No complicated handover
Your phone number stays exactly as it is. The website and its edits stay with us, so nothing lands on your desk to maintain.
Transparent scope
What is included is listed. What is on request is marked on request. Rolling monthly, no long-term contract.
The crew
Two Olehs. On purpose.
When you contact HOW Digital, you talk to the people who build the thing — not an account manager reading your file for the first time. Yes, we are both named Oleh. You only have to remember one name.
Oleh Kushnir
Co-founder · CTO
Builds every assistant and every website himself. If your assistant says something wrong, he is the one who fixes it.
Oleh Chernyuk
CEO · Head of Marketing
The voice of HOW Digital — your first call, your onboarding, every request after. When you message us, Oleh is the one who answers.
Pricing
Pricing, in one glance.
Website Subscription
A managed website on a monthly subscription — built, hosted, secured and edited by us, ready for ads.
AI Receptionist — base plan
$299 per month
Base plan includes up to 300 call minutes per month. Additional usage is billed per minute — detailed pricing available on request.
Ads & Growth
Custom monthly fees based on your goals, ad budget and scope. Pricing on request.
Rolling monthly, no long-term contract. Optional longer-term contract available when you bundle three or more services.
Check availability
What is happening in your business right now?
Write it down in a few lines. We come back with the part we would start on and what it would cost. Or pick a time below and talk it through with one of us.