Case F · Website + Ads — Home Services
A controlled flow of the right jobs from the right areas
Home services business
Client preferred to stay anonymous.
Enquiries from the areas the business wants and for the jobs it wants, so the diary is less at the mercy of referrals.
Starting point
A home services business — read this as a plumber, an electrician, a heating engineer or a roofer — with good reviews, a full diary in some months and a quiet one in others. Work came from referrals and a Google profile. The website was a single page with a phone number.
Business task
Create a controlled flow of enquiries from the areas the business wants to work in and for the job types it wants to do, so the diary depends less on referrals alone.
Solution
What we would build, module by module.
- 01A universal trade landing page, structured around what a customer needs to know before calling.
- 02Service and job-type sections, areas served, proof of work, memberships and accreditations, reviews and real photos.
- 03Quote request form, click-to-call and WhatsApp, all within reach from any screen.
- 04Google Business Profile aligned with the site: same services, same areas, same phone number.
- 05Optional local Google or PPC campaigns, including high-intent near-me and emergency terms where they make sense for the trade.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- Enquiries that already state the job type and the area.
- Fewer out-of-area and wrong-job requests, because the page says clearly what is offered and where.
- The profile and the website reinforcing each other in local search.
- Campaigns that can be turned up in quiet months and down in busy ones.
Services used
Industry
Category
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Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.