Case J · Ads & Growth — Ecommerce Growth
From a small Shopify shop to a controlled growth setup
Small ecommerce brand on Shopify
Client preferred to stay anonymous.
Turn a small Shopify operation into a controlled DTC growth setup: find the winning products and scale what works, with margin in view.
Starting point
A small direct-to-consumer brand on Shopify with a range of products, some organic sales and the occasional boosted post. Nobody could say which products, offers or bundles were worth putting money behind, or what an order actually cost to win once product and ad spend were counted.
Business task
Build a controlled growth setup: find out which products and bundles earn their spend, then put budget behind the ones that still hold up when the measure is contribution margin.
Solution
What we would build, module by module.
- 01Product and bundle pages built around the use case, with the offer and the objections on the page.
- 02Use-case-led content and ad creatives, so the ad and the page tell the same story.
- 03Search, Shopping and social campaigns run as tests, each judged on its own numbers.
- 04Optimisation around contribution margin: what is left after product cost and ad cost is what decides which campaigns get more budget.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- A short list of products and bundles that earn their ad spend — and a longer list that do not.
- Every order attributed to a campaign and a creative.
- Budget moved towards what holds margin, month by month.
- A repeatable way of testing the next product before committing to it.
Services used
Industry
Category
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Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.