Service
Ads that lead somewhere.
Google Ads, PPC and Meta campaigns for service businesses and ecommerce brands — sized to what you can handle, sent to pages built for them, tracked from the click to the enquiry or the order.
Role in the system
Brings more of the right demand — once there is somewhere for it to land.
Two routes in
Pick the one that describes the business.
The work underneath is the same either way. The order it happens in is not.
I run a
From a local search to a booked job
- 01Local demandSomeone nearby searches for what you do — often with “near me” or “emergency” attached.
- 02Landing pageThey land on a page about that exact service and area, not a generic homepage.
- 03Enquiry or callThey fill in the form, tap to call or message on WhatsApp.
- 04HandlingThe enquiry is answered — by your team or, if you use it, by the AI Receptionist — and qualified.
- 05BookedA consultation, a visit or a job goes into the calendar. That is what the campaign gets measured against.
Typically
- Plumbers, electricians and heating engineers
- Dental and aesthetic clinics
- Law firms, accountants and advisers
- Driving schools and training providers
From a product to a scale decision
- 01PositioningWhat the product is for, who it is for and why this one — decided before any budget is spent.
- 02Product or launch pageA page built around the use case and the offer, with the objections answered on it.
- 03Paid acquisitionSearch, Shopping and social campaigns, started small and structured so each can be judged on its own.
- 04Creative and offer testingAngles, bundles and offers tested against each other, with a clear rule for what wins.
- 05MeasurementContribution margin and cost per order, so growth is judged on what is left after product and ad costs.
- 06Scale decisionGo, hold or scale, decided monthly on the numbers, with the next test already planned.
Typically
- Small Shopify brands finding their winning products
- Established brands launching new product lines
The reality
Ads without a landing page and tracking are a cost, not a system.
A campaign pointed at the homepage, with no page for the service being advertised and no way of knowing which click became an enquiry, can only be judged by feel. When it is switched off a few months later, the conclusion is that “ads don’t work for us”.
The other failure is quieter: ads that work, sent to a team that cannot answer the phone or fulfil the orders. Spend goes up; service goes down.
Ads are the last thing we switch on: after the site is live, after a month of baseline, once we know what you can take on.
How we run the campaigns
The same five parts, whichever path you came in on.
The usual order: website or landing page first, one month of baseline to understand capacity, then ads.
Capacity-aware campaigns
Budgets and targeting sized to the enquiries you can actually answer and the orders you can fulfil, then increased as capacity grows.
Google Ads, PPC and Meta where relevant
Search for high-intent local demand; Shopping and social where the product sells on sight. We pick the channels for the business in front of us — there is no standard package to sell you.
Landing pages and offer alignment
Every campaign lands on a page built for it, saying the same thing as the ad. If you are on the Website Subscription, we build those pages into it.
Tracked through to the enquiry
Calls, forms, WhatsApp taps, bookings and orders traced back to the campaign and the keyword that produced them. A click on its own tells you very little; this tells you which ones ended in a booking or an order.
Monthly review, testing and next-step plan
A monthly review of what happened, what was tested and what changes next — in plain language, with the numbers attached.
Illustrative cases
Where the spend goes, and how it is judged.
- Case JSmall ecommerce brand on Shopify
From a small Shopify shop to a controlled growth setup
Turn a small Shopify operation into a controlled DTC growth setup: find the winning products and scale what works, with margin in view.View case - Case KMedium-sized ecommerce brand
A launch structure you can run again
A repeatable structure for launching new product lines, so each launch starts from the last one.View case - Case AIndependent dental clinic
A managed route from Google to a booked first visit
Build a route from a Google search to a booked first visit, and know where each enquiry came from.View case - Case FHome services business
A controlled flow of the right jobs from the right areas
Enquiries from the areas the business wants and for the jobs it wants, so the diary is less at the mercy of referrals.View case
Questions
Budget, existing sites and when to stop.
How is the ad budget decided?
Custom monthly fees based on your goals, ad budget and scope. Pricing on request. The budget is agreed with you against your goals, your capacity and your market before anything is switched on.
Can you run ads to my existing website?
Sometimes. If the site has a usable page for the service and can be tracked, yes. If not, we will say so and suggest a landing page first.
When would you tell me to stop?
When the numbers say so — when enquiries are cheaper from another channel, or when your team cannot take on more. If a campaign is working but there is no room for the work, we turn it down and tell you why.
Pricing
Scoped to the work, not to a package.
- Ads & Growth
- On requestper month
- Custom monthly fees based on your goals, ad budget and scope. Pricing on request.
The fee is for the work. Ad spend is separate and depends on your goals and scope.
Rolling monthly, no long-term contract. Optional longer-term contract available when you bundle three or more services.
Request a growth plan
The goal, and the work you can take on.
We reply with the channels we would start on, what the work costs and what has to be in place before anything is switched on.