Case A · Website + Ads — Dentists
A managed route from Google to a booked first visit
Independent dental clinic
Client preferred to stay anonymous.
Build a route from a Google search to a booked first visit, and know where each enquiry came from.
Starting point
An independent dental clinic with a full book of existing patients and a website that had not changed in years. New patients arrived mainly by word of mouth. The clinic had tried Google Ads briefly, pointed at the homepage, and stopped when it could not tell what the spend had produced.
Business task
What the clinic needed was a route from a Google search to a booked first visit: the offer stated in one line, visible reasons to trust the practice, an obvious way to book, and tracking behind all of it. A prettier website on its own would not have done that.
Solution
What we would build, module by module.
- 01A landing page of up to ten blocks, built for paid and organic traffic rather than as a brochure.
- 02An offer-led hero with three routes: new patient, aligners, emergency.
- 03Sections organised around what the patient wants — healthy teeth, a whiter smile, straighter teeth, something that lasts — where a treatment list used to be.
- 04Trust: reviews, before-and-after photos where patients consented, the clinicians and the team.
- 05An FAQ covering finance, first-visit questions and the objections people have before they book.
- 06Booking form, click-to-call and WhatsApp within reach on every screen.
- 07Optional Google Ads on high-intent searches: dentist near me, emergency dentist, Invisalign, implants.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- One place to send both organic and paid traffic, with the offer stated the same way everywhere.
- Each enquiry attributed to a source — search, ad, referral — so the clinic can see what its spend does.
- Fewer first-visit questions arriving by phone, because they are answered on the page.
- A structure that can take Google Ads without rebuilding anything.
Services used
Industry
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.