Case B · Website + Ads — Aesthetic Clinics
Consultation requests for priority treatments, not a bigger inbox
Aesthetic clinic
Client preferred to stay anonymous.
Turn paid interest from search and social into well-qualified consultation requests for priority treatments.
Starting point
An aesthetic clinic with strong social interest and a steady stream of enquiries — many of them price-only messages for low-value treatments, few for the treatments the clinic wanted to grow. Its website listed everything at the same weight and said little about safety or who would be doing the treating.
Business task
Different from the dental case. The clinic already had enquiries; what it wanted were consultation requests for the treatments it intended to grow. Safety, credentials, the look of the results and clear price guidance do the qualifying before anyone calls.
Solution
What we would build, module by module.
- 01Landing pages by concern — lines and wrinkles, lips and volume, skin quality, body treatments — with the product names further down.
- 02Visual proof: consented before-and-after photos, patient reviews and professional photography of the clinic and its practitioners.
- 03A consultation-first call to action on every page; no instant booking for treatments that need an assessment.
- 04Price bands, eligibility, contraindications and aftercare stated plainly, so unsuitable enquiries filter themselves out.
- 05Optional Google Ads on high-intent treatment terms, with the concern pages as landing pages.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- Enquiries that arrive already knowing the price band and the practitioner.
- A visible split between consultation requests for priority treatments and everything else.
- Safety and credentials presented before price, so the first thing a visitor reads is who would be treating them.
- Pages that can be switched on for ads one concern at a time.
Services used
Industry
Check availability
Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.