Case C · Website + Ads — Law Firms
Making languages the advantage, one visa route at a time
Immigration law firm, multilingual
Client preferred to stay anonymous.
Turn multilingual capability into a competitive advantage and attract qualified enquiries by visa category.
Starting point
An immigration law firm whose lawyers and staff spoke several languages between them — an advantage that appeared nowhere on its English-only website. Enquiries came in as generic “I need help with my visa” messages, and the first call was spent collecting basic facts.
Business task
Make the languages visible and useful, attract enquiries that already state their visa category, and collect the key facts through structured forms before the first conversation — without giving legal advice on the site.
Solution
What we would build, module by module.
- 01A language-aware, category-based landing structure: a visitor lands on their route, in their language.
- 02Visa route sections — family, work, study, citizenship, humanitarian and others — each stating what the firm needs from the client and what happens next.
- 03At least one additional language version where the firm has the capacity to serve it, built as proper pages.
- 04Structured intake forms per category, collecting the facts a lawyer would otherwise ask for on the first call.
- 05Optional search campaigns targeted by category and language.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- Enquiries arrive labelled by route and language, and reach the right person first time.
- Less of each first call spent on facts the form has already collected.
- The firm’s languages become a reason to choose it, stated on the page where someone can find them.
- No outcomes promised and no legal advice given on the site — the pages explain the process and the firm’s role.
Check availability
Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.