Case D · Website + Ads — Accountants & Tax Advisers
Built for the clients who stay
Accountancy and tax practice
Client preferred to stay anonymous.
Attract businesses that want an accountant on an ongoing basis.
Starting point
An accountancy practice with a steady trickle of enquiries — most of them one-off tax questions or a single return, few of them the ongoing clients a practice is built on. The website described services in general terms and asked visitors to “get in touch”.
Business task
Attract the right kind of client: businesses looking for an ongoing relationship. Make the packages, the scope and the onboarding clear enough that a visitor can see where they fit before they ask for a quote.
Solution
What we would build, module by module.
- 01A package-led landing page: what each package includes, who it is for, what sits outside it.
- 02Sections for sole traders, limited companies and growing businesses, each with its own path.
- 03Service scope, onboarding steps and compliance responsibilities stated plainly.
- 04A quote form with fields for business size, industry and the current challenge — so the first reply can be specific.
- 05Optional search campaigns mapped to the package and niche pages.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- Enquiries that name a package and a business type before anyone gets to the price question.
- One-off questions routed to a clear answer; retainer prospects routed to a call.
- Onboarding expectations set on the page, which shortens the first meeting.
- A page per niche, ready to receive its own campaign.
Services used
Industry
Check availability
Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.